This backup event ensures tracking continuity if the primary event encounters any issues.Īre you currently tracking your Google Ads conversions in this manner? However, the "Add to Cart" event is also imported from Google Analytics 4 (GA4) as a secondary backup event. In the example provided, the primary conversion is "Add to Cart (ATC)" set up using the Google Ads tag. This ensures that your advertising campaigns are optimized for the most critical conversions.Ĭonsider marking other conversions as "secondary conversions" to act as backup events. By selecting primary events, Google will concentrate its optimization efforts solely on these events. To achieve optimal results, designate primary conversion events that align with your campaign objectives. Within the account default goal setting, check the option "don't use 'name of conversion' as the ad account default goal setting" and save your changes. To ensure accurate tracking, it's essential to decide which conversions you don't want to track as the account default goal. Click on "edit goal" for the conversions you wish to modify. Start by accessing the conversion panel within Google Ads, where you can view all your conversions. Reviewing and optimizing your Google Ads conversions allows you to refine your tracking system. Let's talk about the significance of configuring your account default and campaign-specific goals to enhance your advertising performance. □ The importance of configuring your account default and campaigns specific goals in Google Ads.Īs a Google Ads advertiser, it's crucial to optimize your conversions effectively.
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